HM Conscious Collection

H+M is the biggest buyer in the world or organic cotton and is aiming to use only ethically produced cotton by the end of 2020. They offer a clothing recycling program where shoppers can bring in their used clothing for recycling and receive a discount voucher.  It has also stopped selling mohair, exotic skins and angora after appeals from animal rights organization PETA and all of their sister brands  (Arket, COS, & Other Stories, Monki, and Cheap Monday) are fur free. They have previously launched collections using vegan pineapple leather and orange silk (  In March 2020 they will launch a vegan alternative to leather made from Vegea, the byproducts of wine.





HM Conscious Collection
Jersey Top
HM Conscious Collection
Cable Knit Sweater


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