There is a lot of talk about sustainability in fashion these days but the fact is that the industry isn’t doing enough to reduce its carbon footprint. According to a report by The Global Fashion Agenda and Boston Consulting Group titled Pulse of the Fashion Industry published in 2019, “fashion companies are not implementing sustainable solutions fast enough to counterbalance negative environmental and social impacts of the rapidly growing fashion industry”. This means the industry will fail to meet global sustainability goals outlined by the United Nations and the Paris Agreement.
According to the Fashion Transparency Index 2019 report, “global textile production emits 1.2 billion tons of greenhouse gases annually” and “our clothing consumption is expected to double by 2030.”
Fashion companies need to move faster to implement change or the gap between industry growth and sustainable development goals will widen. “We need to reduce global carbon emissions by 45% from 2010 levels by 2030 if global warming is to be limited to a 1.5 degree increase and a net zero carbon emissions are to be reached by 2050” (Pulse of the Fashion Industry, pg. 5).
Failure to do so will have “a dire effect on the long-term environmental, social and financial prosperity of the industry and planet” (Pulse of the Fashion Industry, pg. 5). No doubt that innovation and technology will be needed to help implement the change but I believe that we all can be part of the impetus.
Our goal is to educate the consumer to make informed decisions about what you are buying.
Choosing products that are sustainably made and brands that seek to reduce their environmental impact will force the industry to change.